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I'm Michelle Samora, a senior product designer who lives in the space between visual storytelling, AI craft, and building great products.

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After several years designing products at Wix, I'm excited to help build what's next.

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WIX 

Wix Plazma

Rebuilding how engineers, product, and identity teams manage access.

WIX 

Rethinking page permissions

Redesigning of Wix's Page Permissions for the new Harmony editor.

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Fullpath

Digital Advertising Platform

Digital ads built at scale 

Fullpath

Audience Activation Platform

Email marketing for automotive tech

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Just for fun

Foodie

I'm a foodie, and this is just a fun side project. 

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Hey, there!

I'm a senior product designer with 9 years of experience designing digital products across startups and global companies. I enjoy tackling complex problems, and turning ambiguity into clear, intuitive experiences.

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​Working at a startup taught me how to make calls fast, with limited data and a lot on the line. Working at scale taught me something different: how to build systems that survive real complexity, how to work across large teams, and how to design for people you'll never get to talk to directly. I bring both of those instincts to every project.

I like getting into the problem before opening a design tool, working closely with product and engineering, and designing for the user without losing sight of the business problem. Lately I've been spending a lot of time thinking about AI, not as a trend, but as a genuine shift in how products get built and how designers can contribute earlier and more meaningfully.

When I'm not chatting with an LLM, or pushing pixels in Figma, you can find me pushing iron at a nearby gym. I also enjoy traveling, drinking too much coffee and writing fiction. 

 â’¸ 2023 Michelle Samora

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